Art Therapy Wednesday

"Art Therapy Thursday" always sounded much better, but I couldn't wait. I "felt" this had to happen today...

The now publicised BRANDARA-created brand strategy for The Green Tortoise is the (soon to become famous) GET FREE. As in the Vines song. As in "we have so much stuff we want to give you but the best thing you can do is give the freedom to yourself" kind of idea.

Big idea Number One is to have one hell of a massive GET FREE sign in reception, followed by an daily-interchangeable sign of what is on offer for the day. This is phase One. Otherwise known as DESTROY THE BALLROOM WITH TINY BITS OF FELT.







Oh Museo. You give me so much typographic joy.
Final work to be revealed as it happens...

That's One Way to look at it.

This is Christianity at it's best.



Nothing like a bit of hard-core pessimism for a Sunday afternoon. My only explanation is that the person driving this car IS the person who created the sign. Ahh Christians. There will always be a few of you who take it TOO FAR.

What do you get...

When you hang in Santa Cruz for the weekend,


And end up drinking long-necks all day,


Whilst watching fit bodies play beach volleyball?


Answer:
One HELL of a tanline.

No caption required.

The dirtiest thing you can do in the USA

Is eat a Corn Dog.


Like really! Look at the oily goodness!



I was on a cholesterol-inducing roll. So I went the full lot. Garlic Fries, Cherry Lemonade and a frozen banana on a stick. Oh America, how I love thee.







I did however, draw the line right here: