The now publicised BRANDARA-created brand strategy for The Green Tortoise is the (soon to become famous) GET FREE. As in the Vines song. As in "we have so much stuff we want to give you but the best thing you can do is give the freedom to yourself" kind of idea.
Big idea Number One is to have one hell of a massive GET FREE sign in reception, followed by an daily-interchangeable sign of what is on offer for the day. This is phase One. Otherwise known as DESTROY THE BALLROOM WITH TINY BITS OF FELT.
Oh Museo. You give me so much typographic joy.
Final work to be revealed as it happens...
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