"The Devil is Wearing Brands": Why Turkey will never be my home

Translated from Turkish, Şeytan Marka Giyer reads as "The Devil is Wearing Brands". Not Prada. Just Brands. All Brands.



As a Brand Strategist, this is more frightening than a Turkish Carpet salesman down a dark alley. Brands = Devil. And if you know any Turkish people, you'd realise that the devil is the worst of the worst. Of the worst.

There is no brand power here. Whatsoever. NOTHING matters except price. You look after me, I look after you, you give me good price, you drink my tea, I don't put a curse on you and call your daughter a sl*t.

It's pretty much what it comes down to. Price and personal reputation. Brands have no business in Turkey and neither do I.